February 2010

February the price of weekday rentals raised $2.49 and I was still able to keep 100% of my fleet rented out while for the weekend I only raised the prices by $1.00 and captured an additional 2% of the market for a total of 95% of the fleet rented on the weekends. Unit sales were 68,629 units higher than the closest competitor. The goal for the following month is to continue allowance for the weekend capacity number to rise while maintaining a full fleet rental for weekdays.