July 2010

The strategy as stated in my last blog was a success. The market came back and caught up with my prices. I am only $.08 higher than the competition on the weekday prices, and $.10 under the competition for the weekend rates. I was able to also still capture a $30,844,766 net gain for the month of July with leaving the weekday prices stagnant and increasing the weekend prices by $2.00. Next month will see slight increases in both weekend and weekday rental rates to stay in competition.