For the month of June, greed got to me. After nearly a year of increased sales with no drop off on customers I sharply raised the prices of both weekday and weekend rates, thinking that families from all over the country would be coming to celebrate the summer break. The weekday rates of Tampa, and Miami were increased by $10 and the weekday rate of Orlando was increased by $12, assuming that there would be more demand in Orlando due to Disney World. On the weekend rates were increased by $10 in Tampa and Miami and again due to Disney World Orlando saw a $14 increase.
Following these gambles I lost 3% of the market share and my weekday capacity came down 14%, weekends only saw a 6% loss but in the big picture I received a net monthly income of $30,864,134. This next month I will leave the weekday rates the same, allowing for the market to catch up to my prices and capturing the market once again, weekends will see a small increase as the market is still demands my product over the competition.
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